Flight of the Starling Featured on Pie Lady Books
As featured on @PieLadyBooks! You can learn more about Flight of the Starling here. Review from Pie Lady Books! Read When You’re Craving:...
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Melinda Gates' New Move: Empowering Women Together
I'm sure you have heard that Melinda Gates has left the foundation she founded with her ex-husband, Bill, and started her own foundation...
Beyonce & Circles of Collaboration
I am writing a book with Leslie Grossman about women and circles of collaboration, which have a history almost as long as womankind has...
Substack or Medium? That is the Question!
Publishing your writing through blogging is not a dying art. Our clients ask us often to determine for them whether Medium or Substack is...
Arthur Miller Never Stopped Writing Death of a Salesman
(Burning question, writers. With the advent of uploading books on Amazon et al, where you can print per order, do you want to go in and...
The New Age of Headshots
The traditional headshot has become totally outdated. A headshot doesn’t tell the story of anything other than what your head looks like....
Using Live Events for Your Own Promotion
Whether you're attending a film festival, trade show, or a networking event, there's so much you can do at live (both in-person & online)...
Wish for Your Worst Enemy
I read somewhere—it might have been the Harvard Review, and because it holds more clout than People magazine, I’ll suggest it was...
Grab a Cup of Coffee & Hear Blue Shoe's 2023 Super Bowl Ad Pick
Every year I put forth my favorite Super Bowl ad for your consideration, as well as the reasoning behind it. This year, it was an easy...
Miley Cyrus & Our Future
I saw this tweet / retweet on Twitter… Tweet: “Why aren’t marriages lasting like our grandparents?” Retweet: “Women are allowed to have...
Building Your Posse: It’s a Two Way Street
I was four, according to family lore, when I started going door to door in our Plymouth Meeting, Pennsylvania, subdivision, knocking on...
My Thanksgiving Fable
The Why Fifty years ago, my father left his C-suite job at Ford Motor Company, and moved to Saint Marten to build the first timeshare...
#BlueShoeAdCommentary - The Costs Keep on Comin'
BMW has seat warmers in their cars, but starting this year, if you want them to work, you have to pay extra for it. Seriously? A car that...
#BlueShoeAdCommentary - How to Use Your Reviews, Good, Bad or Ugly
Oh no people … on so many levels. Let’s start with taking a bad review and mocking it. To say nothing of even writing Trip Advisor? Yes,...
Instagram - What's Next?
Instagram. Video. Kim K. Drama! What do all these things have to do with you, you might ask? If you've tried to upload a video to...
#BlueShoeAdCommentary - Take the Image and Run With It
If I were the company making whatever he’s drinking, I would spend thousands promoting this image. The message? One man has his...
Backgammon, Tennis & Investment Banking
My backgammon coach, Zdenek Zizka, who happens to be 23 years old and the youngest grandmaster ever in the sport, recently played in the...
#BlueShoeAdCommentary - Right place, right thing to do
I was struck by this story, especially the four hours he waited past his shift to make sure she got her bike back. Back to work today,...
#BlueShoeAdCommentary - Dr. Pepper
Oh my. There they were having a nice day at Dr. Pepper's marketing offices, when this happened. Twitter lit up with Dr. Pepper...
Our Take on Political Ads
Blue Shoe has done work with politicians over the years and while I found this ad entertaining and engaging, I think it was a waste of...
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